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      report格式范文:星巴克企業社會責任的商業研究報告

      時間:2019-03-06 15:43來源:未知 作者:anne 點擊:
      導讀:我們先要了解report的基本框架是什么樣的,然后再注意格式要求。結構方面:Report 一般由Table of Contents, Executive Summary, Introduction,Body, Conclusion/Recommendation,Reference六部分組成。一下就是一篇

      導讀:我們先要了解report的基本框架是什么樣的,然后再注意格式要求。結構方面:Report 一般由Table of Contents, Executive Summary, Introduction,Body, Conclusion/Recommendation,Reference六部分組成。一下就是一篇完整的report格式范文,大家可以認真閱讀下。

      Report on whether actions of Starbucks’ CSR influence consumers’ choice of purchasing products 報道星巴克的企業社會責任行為是否會影響消費者購買產品的選擇
       
      無論星巴克的企業社會責任戰略能否有效影響消費者的購買選擇,為星巴克帶來經濟利益,星巴克投入如此巨額資金來實現企業社會責任,都是一個寶貴的研究課題。該報告是通過對22位消費者的調查,了解他們對星巴克企業社會責任戰略的反應。主要調查結果顯示,超過60%的受訪者表示企業社會責任戰略對他們購買產品的選擇影響不大。超過60%的受訪者對星巴克目前的企業社會責任戰略興趣不大,他們對星巴克的企業社會責任行動知之甚少。這些結果在一定程度上解釋了為什么星巴克目前的企業社會責任戰略未能影響大多數消費者購買產品的選擇,這也表明星巴克在企業社會責任戰略的推廣,執行和溝通方面存在問題。
      Starbucks has invested such huge sums of money in fulfilling CSR, whether Starbucks’ CSR strategies can effectively influence consumers' purchase choices to bring economic benefits to Starbucks is a valuable research topic. This report was through a survey on 22 consumers to understand what they reacted to Starbucks’ CSR strategies. The main findings showed that more than 60 percent of respondents said that the CSR strategies had little influence on their choice of purchasing products. More than 60 percent of respondents were only little interested in Starbucks’ currently CSR strategies, and they knew little about Starbucks’ actions of CSR. These results to a certain extent explained why Starbucks’ currently CSR strategies failed to affect most consumers’ choice of purchasing products, it also showed that Starbucks has problems in promotion, execution and communication of its CSR strategies. 
       
      CONTENTS
      1.0 INTRODUCTION……………………………………………………………………………………………………………
      1.1 Background……………………………………………………………..……………………………………
      1.2 Aim……………………………………………………………………………………………………………….
      2.0 LITERATURE REVIEW……………………………………………………………………………………………………..
             2.1 Research Questions……………………………………………………………………………………….
      3.0 METHODOLOGY…………………………………………………………………………………..…………………….. 
            3.1 Sample……………..……………………………………………………..……………………………………
      3.2 Materials….…………………………………………………………………………………………………..
      3.3 Procedure….……………………..…………………………………………………………………………..
      4.0 RESULTS AND ANALYSIS.………………………………….…………………………………………………….………
      4.1 Research Question 1….…..………………………….…………………..….…………………………
      4.2 Research Question 2….…………………………………………….……………………………………
      4.3 Research Question 3….…………………………………………….……………………………………
      5.0 CONCLUSION….………………………………………………………………………………………………………..…
      5.1 Overview….…..………………………….…………………..………………………………………………
      5.2 Limitations…….………………………………………………………………………………………………
      5.3 Recommendations..…………………………….………………..………………………………………
      REFERENCES……………………….………………………………………………………………………….……………
       
      1.0 INTRODUCTION 
      1.1 Background 
      With the introduction and spread of stakeholder theory, the theory of sustainable development, more and more companies start to focus on corporate social responsibility (CSR) (Kim, 2014). CSR refers to the responsibility that a company must bear on employees, consumers, communities and the environment at the time when it creates profits and undertakes the legal liability for shareholders, CSR requires that an enterprise must go beyond the traditional concept of taking corporate profit as the only goal, emphasizing the focus on human values in production process, as well as the focus on the environment, consumers and contribution to a society (Yu and Choi, 2014; Abaeian, Yeoh and Khong, 2014 ). Starbucks, as one of the world's best-known coffee chains also attach great importance to CSR. In 2014, Starbucks has successfully implemented a number of global CSR projects, including the current " environmental impact minimization project ", which is still underway. According to Starbucks’s Global Corporate Responsibility Report in 2014, in 2014, the company opened its No. 500 store certified by the US Leadership in Energy and Environmental Design (LEED). Meanwhile, in 2014, among the newly opened Starbucks stores, 98% of them were built according to LEED standards. Globally, the proportion is 64% (Starbucks, 2015). It is worth noting that Starbucks has invested such huge sums of money in fulfilling CSR, then whether Starbucks’ CSR strategies can effectively influence consumers' purchase choices to bring economic benefits to Starbucks is a valuable research topic.


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